About ASG Maximize Your Insurance Options
Asset Solutions Group offers health, dental, vision, and life benefits for associations and their membership. We lead you through the process of selecting the best plans for your association to attract and retain members. We put together attractive benefits packages and help you maintain them so you stay up-to-date and compliant.
Best Insurance Solution
We lead you through the process of selecting the best insurance plans for your association and help you assemble a team to keep your association compliant with state and federal law.
In Business Since 1997
Experience matters. Our team has been providing innovative health solutions to clients since 1981, long before we became Asset Solutions Group. We provide quality standards for competent and ethical behavior. We know insurance so that you don't have to.

Company History
Asset Solutions Group opened its doors on June 20, 1997, in the heart of downtown Reno, offering life, health, and accident insurance to both associations and employers. In 2012 we moved to the Mid-Town Market area, then near Meadowood Mall in 2016. In 2021, we transitioned to a virtual office and sold our group business to focus exclusively on associations.
ASG is the master broker for the Builders Association of Northern Nevada and the Better Business Bureaus serving four western states, which together, offer large group health, dental, vision, and life insurance products to over 30,000 small employers. ASG has served as the master broker for the BBB for over two decades.
No matter where we are located or who we serve, we are happy to provide the same high-quality, ethical service our clients have come to enjoy.
Our Mission
Asset Solutions Group provides our association clients with the highest quality employee benefits services.
We want your association to grow! That means putting together the best benefit packages with the right insurers to attract employers to your association. It means helping you create the best team to set up a compliant trust focused on long-term success. Our services continue throughout the year as we work with your team to ensure the most efficient outcomes to operational issues, answer your questions, help you strategize, and much more. This isn’t just a job for us, it’s a passion!
Our Vision
Our vision is that all employers have the tools they need to attract and retain the best employees through association health plans!
Health insurance is the core of what we provide to you and your membership; it’s where we excel. However, your members expect more; they expect the best. That’s why we provide a full suite of ancillary services so that the best member employers can get the best employees.
Our Values
We promise to treat everyone with respect and integrity. Our success is built on a foundation made of trust, understanding, compassion, and know-how. This is how we live each day. We treat each other with care and will do the same for you and your membership.
We strive for excellence in everything we do. We hire the best experts in the industry and partner with leading firms to guide you through the complexities of health, dental, vision, and life insurance for associations. We know insurance so that you don’t have to.
We collaborate with our partners to provide the best service. Every client is different. We work with you to understand your needs and provide products that best help you succeed.
We communicate with all stakeholders and provide transparency in everything we do, ensuring understanding and satisfaction in even the most difficult situations. Because we know how insurers work, we can explain how they operate and what they are doing, and we can help you navigate the complexities of insurance.
We are committed to ensuring compliance with the latest laws and regulations. The insurance landscape is unstable. Regulations vary by administration and by state and can leave you feeling confused, vulnerable, and even scared. We offer refuge from an unstable market by providing customer service and expertise that you can depend on. We strive to offer accurate and timely information to the public at no cost.
We value your privacy and ensure that our technology is up-to-date and that all data and communications are kept secure.
24
Years of Service
77
Broker Partners
5000
Individuals Served
305
Happy Employers
Best Team
Businesses today face major challenges paying for benefits packages their employees need. Associations can leverage their massive size to negotiate better premiums and plans for their membership resulting in savings that are often greater than the association’s dues. Associations that implement health and ancillary benefit plans usually experience significant growth and improvement to retention.